Top photo shoot styling tips for selling a home

Home Stagers are experts in styling homes for photo shoots. In a few hours we can whip and flip a home into a stunner. Your on-line photos are the #1 advertising element of your for sale home. Don’t stop short when you publicly introduce your home to potential buyers by not making it perfectly groomed for its Internet close-up.  Here are a few of my top tips and techniques.

Make your bedroom a showstopper

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Master bedrooms are a big deal for buyers. A place to relax and unwind from the stresses of the day and every room needs a focal point. Plump those pillows (no pancake, lumpy old pillows) invest in fresh new pillows and bedding. It’s a small investment that can go with you to your new home and trust me it makes a huge difference in how buyers react to online images.

Make bathrooms sparkle with a spa theme

 

Every bath needs fresh, clean, fluffy towels, a seat down, glistening surfaces, and not a personal product present. No toothbrushes, potties, boxes of tissues, bath rugs on the floor, toilet brushes, cleaning products etc. etc. Many bathrooms are small and the least bit of clutter will make it even smaller online.

Kitchen counters

Remove all clutter, small appliances, paper towel, vitamins, paperwork, boxes of cereal etc. etc. Kitchen counters tend to be a dumping ground for all and sundry. You want to show how spacious your counters are and highlight those fabulous finishes. Don’t forget to remove rugs, door mats, dish soap and tea towels from stoves.

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Photography and Lighting

I can’t stress this enough. Hours of of staging and prep will be ruined with dark, blurry images taken from bad angles. This is your chance to shine and impress buyers who are seeing hundreds of online images of the competition. Open all drapes and blinds. Often perfect opportunities to wow are lost when a beautiful view from a window is unseen or you can’t see how beautiful flooring or molding details are. If your images aren’t cutting it hire a professional, you won’t be sorry.

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A little Prep

Prepping your home for Winter sale

It’s been a brutal winter so far in my part of the world. Snowbanks are growing higher by the day and it’s hard just to get in and out of the house, let alone starting to think about preparing for selling. But the truth is, now is an ideal time to get a jump start on the competition. While many sellers are waiting for the first well awaited days of spring to list their home, you could be well on your way to sold.

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By using the winter as a time to improve your home’s interior appeal, it’s possible to command a higher price when serious buyers are out and about (and lets face it, you have to be serious about buying a home to slop around in this weather ) Put your snow days to good use and start the dreaded chore of de cluttering. I know, you’re cringing at the thought of mountains of books, movies, unworn clothing and the 27 travel mugs in the kitchen cupboards. We’ve all been there, (myself included having moved recently) You need a plan of action, someone to cheer you on when what you really want to do is to be curled up with the remote and Netflix. A staging consult can be a great motivator to get you started.

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When I first visit for a home consult one of the things I always hear is “I know we have to de clutter” but many times sellers underestimate how much time this really takes. You can’t just sort through 10, 20 or in some cases 50 years or more of belongings in a couple of weeks. Not if you want to minimize stress and wine consumption 🙂 Plus you may be removing some things that could be used as props for staging the home, while other things you think can stay, will not help your sale. Start by doing one closet, one drawer, put everything into a laundry basket and sort while watching t.v. if that helps get you get started. Starting is the hardest part so the sooner the better.

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Winter is also an excellent time to get a hold of trades, to do any repairs or renovations that will maximize selling appeal. During a consult a stager can recommend where to spend $$$ for best bang for your buck and where to save, by not doing renovations that will not bring a solid ROI. I read a report today that indicated both male and female buyers rate master baths and walk in closets as top of their wish list when purchasing a home, so upgrades in these areas are sure to be a worthwhile investment. Come Springtime when all the other sellers are scrambling to find a painter, plumber etc. you are already ahead of the pack.

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Selling a house requires you to make a potential buyer think that the home is already their own. Nothing gets in the way of this feeling more than another person’s clutter. Often, the things that buyers interpret as clutter are a homeowner’s prized heirlooms. Rather than purging your house of personal photos and accessories all at once, it can be less jarring to pack up your personal items slowly and move them into storage. These few weeks left of winter represent a perfect opportunity to start this process.

A little Prep

Home Staging in Fall

Home Staging for a Fall buyer

What could be better than a cable knit throw, a good book and a comfortable chair on a lazy Sunday afternoon. Sounds good doesn’t it, chances are your home buyers would love it too. Selling a property nowadays requires careful marketing. You aren’t just selling four walls, you are selling a lifestyle, a feeling, a place where memories will be made and you are asking buyers to invest in your property with their hard earned $$$$$$’s.

Image : Farm Gate Imaging

As a home stager and photo stylist my job is to market a product in the most attractive way possible to drive sales for my clients. Setting the stage,  to woo home buyers, apartment seekers and retail  consumers to choose to purchase your product over the competition’s. Sounds pretty straightforward right, but a lot of thought, time and effort goes into each and every project I do. Every home is different, every product comes with unique attributes and challenges. How you present a property (your product) changes with the seasons. Colour, texture and pattern all evoke a feeling, a lifestyle, whether a buyer is aware or not. Emotions are a large part of the buying process. Evoke the right emotions from a buyer and your home will stand out, be seen and attract attention.

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Two words. Details matter. Even the smallest ones. When the business of living takes over your home, many things go unnoticed that a buyer will pick up on in 2 seconds flat. Those flat as a pancake pillows on the old sofa mean many happy nights of kicking back and watching your show on Netflix, but to buyers it looks shabby. Not quite the look they envisioned for the living room they will entertain friends and family in. Yes you say, they are only pillows but all these little things add up and to get the buyers with the offer you are looking for it takes putting your best foot forward, every time you show your home.

 

Image Farm Gate Imaging

 

So have a good look at your surroundings, scrutinize every room, every closet, every nook and cranny. Your online images can make or break a sale and with all the resources available nowadays it is easier than ever to get your home in tip top selling condition. A great real estate agent, realistic pricing, professional looking presentation and images will get you well on your way to hanging that SOLD sign.

 

All images by Farm Gate Imaging

Chalk Paint 101

Chalk Paint 101

 

There is no escaping the buzz in the crafting and diy world right now, everyone is talking about chalk paint. This amazing product has been around for quite a few years across the pond. Annie Sloan in England wanted a paint that would be fast, easy and cut out the prep work of painting furniture. Smart woman. The arduous task of sanding and prepping a piece of furniture has been eliminated. You just slap it on, I kid you not. I recently picked up some of this fabulous paint at Rusty Hinges  at the Hydrostone in Halifax. If you have never been to this lovely store you are in for a treat. Reclaimed furnishings, linens, soaps, mirrors and of course a rainbow of Annie Sloan chalk paint colours.

 

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You can take a curb side find and transform it into a customized piece for your home, with very little effort. The furniture piece I made over recently was a Bombay Company buffet passed on from my Mother. It was in great shape to start with but I wanted a new look for my dining room. No sanding or prep needed, just wipe down to ensure no dust or sticky fingers and start applying, any which way. No going with the grain, you want brush strokes to show, that’s part of the rustic, shabby chic look.

 

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I chose to use 2 colours. Greek Blue on the top and Paris Grey on the base, one of the most popular shades. One coat of blue and move on to the base. By the time I had finished the base the top was dry, that’s how fast the process is. Once the piece has dried do a little bit of distressing with sandpaper. Around the corners, top of the drawers, edges, handles, anywhere you would normally see wear and tear. You can remove the hardware before painting or just paint right over them as I did.

 

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An absolute must is the wax. This is applied after the paint has dried. Available in clear or dark finish, the wax protects the piece and gives a wonderful sheen and smooth finish. It can be applied with a brush or a lint free rag ( I raided husband’s t shirt drawer) It takes a little bit of elbow grease but is so worth it.

 

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Here is the finished piece. It took about 4 hours from start to finish, so so easy and it really changes the look of the pieces. I also made over a small hall table and bench that was in really rough shape. Same technique, Paris Grey and dark wax. I added the new fabric and it makes a great place for keys in my entry way. This smaller project only took a tester size of the paint, a great way to try it out before you commit to a larger can. Here is the before and after.

table before & after

 

Rusty Hinges also runs chalk paint workshops at their store, give them a call for details, the ladies are so helpful.

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Annie Sloan Stockist Halifax