Marketing a home in 2018

Marketing is a powerful selling tool, used to sell everything from cat food to cars. Marketing is appealing to the emotions, the senses and the wallet, so you may ask, how can it sell your home ?

  1. It’s a visual world. We are bombarded everyday with images. Some fabulous, some forgettable.
  2. To sell a product, you have to appeal to what makes the consumer sit up and notice your product over the competition.
  3. You have seconds to grab a buyer’s attention. 
  4. A home is the largest purchase the majority of  people will make in a lifetime.
  5. Why spend their hard earned money on your home when their is a similar one down the street.

  So, there is one word I haven’t use yet, the “S” word, staging. Staging isn’t just filling a house with some pretty stuff. Staging a home takes all the above and more into consideration. Staging is marketing a property, just like any other product and the stakes are much higher. When you decide to sell your home, it is no longer yours. You have to look at your property as a commodity and make it appeal to the buying public. Failing to do so in this visual world, unless you don’t mind lingering on the market and receiving unrealistic offers, is a marketing mistake.  You have to add the wow to get the attention of jaded consumers.

To be successful in marketing a property you need:

  1. An experienced Realtor, who will price your home realistically for the market
  2. Marketing in quality images, video and social media posts  
  3. Presentation that will make your property stand out from you competition
  4. A home stager who will market your property for it’s target buyer and tell you honestly, from experience, what will and what won’t appeal to today’s buyers

 

It’s all in the details

prepstaging.com
Halifax n.s.
902 489 6162

  

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Using moveable colour in home staging

You hear the word “neutral” all the time when talking about home staging but neutral has many different meanings. Using neutrals on large elements in a home makes sense. Flooring, surfaces, wall treatments etc. are large investments and a homebuyer wants to know these will be elements they can live with for many years. Having said that, if your home has features that date it, there are techniques home stagers can use to enhance the positive features and using “moveable colour” is one way to do that effectively.

 

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Colour moves us. It attracts us and stirs our emotions. I have seen many homes where the homeowners have put some staging techniques in to play by decluttering, depersonalizing and removing every last accessory etc. until they are left with a bland, beige box. Yes, you can go too far when preparing a home for sale, removing focal points, colour and anything that will attract a buyer to those online images.

Movable color in items a seller can take with them can update a home for very little cost. Moveable colors are bedding, towels, area rugs, artwork and accessories. By adding pops of colour to every room you instantly freshen and add interest but they have to be the right colours in the right amounts.

Stagers know how to get this right. We stage to highlight positives, create focal points and showcase a home that will attract your target buyer. If your home is occupied, very often we can use what you have, in a way you may not have thought about. If moveable colour is needed to add the finishing touches, we can make you a list of items needed and recommend where to find the best prices or we can shop for you or rent items from our staging inventory.

 

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With a vacant home a stager will choose the furniture, accessories and moveable items that will best highlight your property and appeal to your buyer.

You only get one chance to impress and cutting corners will only hurt your home sale. A small investment ensures you have your best foot forward from day 1 and saves you time and $$$$ by doing it the right way.

 

A little Prep

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Top photo shoot styling tips for selling a home

Home Stagers are experts in styling homes for photo shoots. In a few hours we can whip and flip a home into a stunner. Your on-line photos are the #1 advertising element of your for sale home. Don’t stop short when you publicly introduce your home to potential buyers by not making it perfectly groomed for its Internet close-up.  Here are a few of my top tips and techniques.

Make your bedroom a showstopper

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Master bedrooms are a big deal for buyers. A place to relax and unwind from the stresses of the day and every room needs a focal point. Plump those pillows (no pancake, lumpy old pillows) invest in fresh new pillows and bedding. It’s a small investment that can go with you to your new home and trust me it makes a huge difference in how buyers react to online images.

Make bathrooms sparkle with a spa theme

 

Every bath needs fresh, clean, fluffy towels, a seat down, glistening surfaces, and not a personal product present. No toothbrushes, potties, boxes of tissues, bath rugs on the floor, toilet brushes, cleaning products etc. etc. Many bathrooms are small and the least bit of clutter will make it even smaller online.

Kitchen counters

Remove all clutter, small appliances, paper towel, vitamins, paperwork, boxes of cereal etc. etc. Kitchen counters tend to be a dumping ground for all and sundry. You want to show how spacious your counters are and highlight those fabulous finishes. Don’t forget to remove rugs, door mats, dish soap and tea towels from stoves.

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Photography and Lighting

I can’t stress this enough. Hours of of staging and prep will be ruined with dark, blurry images taken from bad angles. This is your chance to shine and impress buyers who are seeing hundreds of online images of the competition. Open all drapes and blinds. Often perfect opportunities to wow are lost when a beautiful view from a window is unseen or you can’t see how beautiful flooring or molding details are. If your images aren’t cutting it hire a professional, you won’t be sorry.

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A little Prep

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Prepping your home for Winter sale

It’s been a brutal winter so far in my part of the world. Snowbanks are growing higher by the day and it’s hard just to get in and out of the house, let alone starting to think about preparing for selling. But the truth is, now is an ideal time to get a jump start on the competition. While many sellers are waiting for the first well awaited days of spring to list their home, you could be well on your way to sold.

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By using the winter as a time to improve your home’s interior appeal, it’s possible to command a higher price when serious buyers are out and about (and lets face it, you have to be serious about buying a home to slop around in this weather ) Put your snow days to good use and start the dreaded chore of de cluttering. I know, you’re cringing at the thought of mountains of books, movies, unworn clothing and the 27 travel mugs in the kitchen cupboards. We’ve all been there, (myself included having moved recently) You need a plan of action, someone to cheer you on when what you really want to do is to be curled up with the remote and Netflix. A staging consult can be a great motivator to get you started.

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When I first visit for a home consult one of the things I always hear is “I know we have to de clutter” but many times sellers underestimate how much time this really takes. You can’t just sort through 10, 20 or in some cases 50 years or more of belongings in a couple of weeks. Not if you want to minimize stress and wine consumption 🙂 Plus you may be removing some things that could be used as props for staging the home, while other things you think can stay, will not help your sale. Start by doing one closet, one drawer, put everything into a laundry basket and sort while watching t.v. if that helps get you get started. Starting is the hardest part so the sooner the better.

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Winter is also an excellent time to get a hold of trades, to do any repairs or renovations that will maximize selling appeal. During a consult a stager can recommend where to spend $$$ for best bang for your buck and where to save, by not doing renovations that will not bring a solid ROI. I read a report today that indicated both male and female buyers rate master baths and walk in closets as top of their wish list when purchasing a home, so upgrades in these areas are sure to be a worthwhile investment. Come Springtime when all the other sellers are scrambling to find a painter, plumber etc. you are already ahead of the pack.

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Selling a house requires you to make a potential buyer think that the home is already their own. Nothing gets in the way of this feeling more than another person’s clutter. Often, the things that buyers interpret as clutter are a homeowner’s prized heirlooms. Rather than purging your house of personal photos and accessories all at once, it can be less jarring to pack up your personal items slowly and move them into storage. These few weeks left of winter represent a perfect opportunity to start this process.

A little Prep

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