Marketing a home for maximum impact

Posted on August 14, 2018March 20, 2023 by Avril Brown

Marketing is a powerful selling tool, used to sell everything from cat food to cars. Marketing is appealing to the emotions, the senses and the wallet, so you may ask, how can it sell your home ?

It’s a visual world. We are bombarded everyday with images. Some fabulous, some forgettable.
To sell a product, you have to appeal to what makes the consumer sit up and notice your product over the competition.
You have seconds to grab a buyer’s attention.
A home is the largest purchase the majority of people will make in a lifetime.
Why spend their hard earned money on your home when their is a similar one down the street.

So, there is one word I haven’t use yet, the “S” word, staging. Staging isn’t just filling a house with some pretty stuff. Staging a home takes all the above and more into consideration. Staging is marketing a property, just like any other product and the stakes are much higher. When you decide to sell your home, it is no longer yours. You have to look at your property as a commodity and make it appeal to the buying public. Failing to do so in this visual world, unless you don’t mind lingering on the market and receiving unrealistic offers, is a marketing mistake. You have to add the wow to get the attention of jaded consumers.

To be successful in marketing a property you need:

An experienced Realtor, who will price your home realistically for the market
Marketing in quality images, video and social media posts
Presentation that will make your property stand out from you competition
A home stager who will market your property for it’s target buyer and tell you honestly, from experience, what will and what won’t appeal to today’s buyers

It’s all in the details

prepstaging.com

Halifax n.s.

902 489 6162

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Spring Market 2017

Posted on May 31, 2017 by Avril Brown

Spring Market Staging Update 2017

The 2017 Real Estate staging year at Prep has had a busy start. Our staging consults are way up from last year, as more and more Real Estate professionals and homeowners are beginning to catch on to the value of a staging consult when selling a property.

Too often seen as an extra expense, staging is now being recognized for the value it brings, in time on the market, internet exposure and return on your investment. Online images are the “make or break” when a busy home buyer shops the internet for a new home. A “no thanks” is just a click away so don’t be fooled into thinking your home is “ok” to list on the MLS. A home owner can’t be objective when it comes to their “palace” You may have put time , money and sweat into getting your home ready for listing but does it have the look today’s buyers are looking for.

Even professionally decorated homes often need tweaks by an experienced staging professional. We do this everyday, we know what buyers are looking for, what turns them off and what it takes to get your home on their “must see” list.

All the homes above and many more have sold this Spring. Many of them had just a 2 hour staging consult and e mailed report. All had an experienced Realtor who is social media savvy, professional photography and serious, “do what it takes” owners who trusted Prep Home Staging to advise them on what is required to attract buyers in today’s Real Estate Market.

Call me today

Avril Brown 902 489 6162

Using moveable colour in home staging

Posted on February 23, 2015February 23, 2015 by Avril Brown

You hear the word “neutral” all the time when talking about home staging but neutral has many different meanings. Using neutrals on large elements in a home makes sense. Flooring, surfaces, wall treatments etc. are large investments and a homebuyer wants to know these will be elements they can live with for many years. Having said that, if your home has features that date it, there are techniques home stagers can use to enhance the positive features and using “moveable colour” is one way to do that effectively.

Colour moves us. It attracts us and stirs our emotions. I have seen many homes where the homeowners have put some staging techniques in to play by decluttering, depersonalizing and removing every last accessory etc. until they are left with a bland, beige box. Yes, you can go too far when preparing a home for sale, removing focal points, colour and anything that will attract a buyer to those online images.

Movable color in items a seller can take with them can update a home for very little cost. Moveable colors are bedding, towels, area rugs, artwork and accessories. By adding pops of colour to every room you instantly freshen and add interest but they have to be the right colours in the right amounts.

Stagers know how to get this right. We stage to highlight positives, create focal points and showcase a home that will attract your target buyer. If your home is occupied, very often we can use what you have, in a way you may not have thought about. If moveable colour is needed to add the finishing touches, we can make you a list of items needed and recommend where to find the best prices or we can shop for you or rent items from our staging inventory.

With a vacant home a stager will choose the furniture, accessories and moveable items that will best highlight your property and appeal to your buyer.

You only get one chance to impress and cutting corners will only hurt your home sale. A small investment ensures you have your best foot forward from day 1 and saves you time and $$$$ by doing it the right way.

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Collections : The Art of Display

Posted on February 5, 2013February 5, 2013 by Avril Brown

One of the things a homestager usually recommends when prepping a home for the market is to de clutter and pack up collectibles. Especially if there is a theme. Not everyone shares the same love of monster trucks and cartoon characters and selling a home is all about the buyer and not your tastes.

Too many items make a home look cluttered (not enough storage in a buyer’s mind) smaller than it actually is (clutter eats square footage and equity) and claustraphobic. Having said that, you do need some focal points to add interest and colour.There are a few tricks we stagers use to get the right look. Presentation is everything. In stores items are arranged in an artful way. Your rooms can come to life with that same type of attention to detail. Small details can have a huge impact. Something as simple as repeating the same size or style of baskets or boxes can create a clean and uniform look. Repetition is pleasing to the eye. So if you repeat basic shapes or use one color it will create a unified look which can bring a serene and calming feeling to the room.

It’s all in the details

prepstaging.com

Halifax n.s.

902 489 6162

Related Images:

Spring Market Staging Update 2017

Related Images:

Group

Simple is best.

Group in odd Numbers.

Choose interesting shapes and items.

Nature

Use Natural Elements

Metals, basketware, shells, rocks

Group with books for interest

Green

Green always looks fresh

Brightens a neutral palette

Use what you have

Baskets

Use as artwork for texture

To hide and contain clutter

To add subtle colour

Colour Block

Use a variety of objects and shapes

Larger items have more impact

Use spraypaint to get the look

Books

Adds height to smaller objects

Larger items anchor a display

Inexpensive props

Flowers

Keep it simple & seasonal

Use one style & colour of flower

Group 3 in different height vases

Less is more when staging to sell