Online images make or break a sale

We all keep hearing over 90% of buyers are searching for their dream home on line . A captive audience,or is it? Bad images don’t entice a buyer, grab their attention or do any listing justice. A great picture should stop a prospective buyer in their tracks enough to investigate that listing further and arrange a viewing. There is no way to get people in the front door if they don’t like the image on the screen. We see it all the time. Agents eager to get a listing on the market snapping a home that is nowhere near ready to be photographed, with a cell phone camera or a good quality camera for that matter. Having a better than average camera doesn’t guarantee good images. It’s not what you have, it’s how you use it! Not marketing a property with all the tools available in this day and age is doing a client a great disservice.

Before staging
Before staging


Staging and professional photography has to be seen as a very worthwhile investment. The two go hand in hand. A home can be beautifully staged and ready for buyers but bad lighting and odd angles don’t do it justice in the eyes of a buyer. Having professional pictures done of a home that has not had the trained eye of a Home stager do at least do a consult at the property, is not maximizing the potential of a client’s largest investment.

After staging
After staging


In the images above you can see the before and after. In the first first image the room has awkward furniture placement and too much has been removed, leaving it sparce and uninviting. Only one section of the room is featured, leaving it to the imagination how much space there really is. Light is poor out and even the wall colour is not true. The second image after the room has been rearranged and a few items from my staging inventory have been added for colour and interest. You can see the whole room, light is balanced and you can see the view outdoors. Some light staging was all that was needed in this home but it made a vast difference. This property was sold within 3 weeks after staging and professional photography.

If you were in the market to buy a home either for yourself or as an investment, ask yourself this: Would the pictures you take draw your attention to the property?

A good picture is worth a thousand buyers.

902 489 6162

Home Staging-Investment or an Expense?

Home Staging

Investment or an Expense?

This is a question on many a home sellers mind.Here in Halifax the concept of Home Staging is just catching on.Perhaps HGTV has done it’s part in spreading the word about this very valuable marketing tool but it would be safe to say some homeowners and realtors are still skeptical about using this service and laying down some hard earned cash.I don’t blame you,I don’t like parting with money either.The reality though is that home buying has changed.

Buyers expectations are much higher  having been elevated by all those TV shows,home decor magazines and designer show homes and the competition, who have grasped the concept of preparing a home for sale.

Sellers have to work harder than ever before to compete in the market and ordinary just does not cut it anymore!

The general rule of thumb is that sellers should invest 1% of their homes value getting it ready for sale.This includes any deferred maintenance,some painting,pre-packing and decluttering…..and then staging to create an inviting presentation with WOW factor.

An average home say $300,000 would take $3,000 to get it to the ready to sell stage.

Sound like a lot ?

Well,consider the alternative if you choose not to spend anything on preparing your home for the market.

A somewhat interested buyer comes along and your home fills their needs almost so they hum and haw a little – they just don’t LOVE the property.They finally decide to put in an offer but they start at $253,000.They are not in love with your home so they won’t pay top dollar.Offers and counter offers go back and forth.It’s at $269,000 and finally they say that’s it – they don’t want to pay another dime.No sale.

A few months go by and your agent suggests lowering your asking price – the typical first price reduction is 10%,so now the asking price is $270,000.Traffic does increase but after being on the market for so long buyers think there is still a deal to be had.An offer comes in for $259,000.

That $3,000 for getting your home ready to put on the market doesn’t sounds so bad after all!

Staging is a wise investment – your home will sell faster and for a higher price plus you will save on the extra expense of utilities,taxes and mortgage payments.

Making a short term investment before your home goes on the market is a decision you will not regret.