Home Staging : Small changes reap large rewards

The mention of home staging often conjures up $$$$ signs in a homeowner’s mind but actually it’s the small inexpensive changes that often make the most impact when listing a home for sale. The trick is to merchandise for your market. Your home, once on the market, is a product and needs to be presented to attract attention. The right kind of attention. Staging can ensure your listing doesn’t get lost in the virtual marketplace. You only have seconds to impress so make that first look at your home count.

#1 Update Decor

If the last time your home had a spruce up was 1985, don’t be fooled into thinking just because you are ok with your décor, buyers will be too. Cosmetic upgrades are always a good idea. Even a simple and inexpensive bedding update can make a world of difference to online images. In the bedroom shown we used the homeowner’s existing furniture. Changing the overpowering, outdated floral bedding and removing the drapes made a huge difference and brightened the room immediately. Quick, easy and an instant update.

Before bedroom Portland

 

Bedroom after Portland

 

The Bathroom was a similar easy fix, Remove rugs to expand floor space, de clutter counter, add colour and art and new, fresh towels. Online images need to be visually appealing, especially for bathrooms which are big selling features for buyers.

Main bath before Portland

 

Bathroom after Portland

Dining rooms are where a buyer will entertain family and friends so they need to be shown as an inviting, functional space. If you are selling a home with a formal dining area, as this older home had, de cluttering is key. Remove any small collectibles, wall plates, small pieces of art, dried flowers etc. Also remove overfilled curio cabinets and dining hutches if possible. Not every piece of china needs to be on display. Pack up items to give an illusion of space. Keep it simple. Removing tablecloths is an instant update and makes a room seem more spacious too. Take down heavy drapes to let more light in to brighten the room.

Dated dining

Dining after Portland

Even if you don’t use a room in your home, it is so important to show it as useable square footage. A buyer needs to see how the room can function for them. Many buyers are unable to envision how they will use a room so make it easy for them to see themselves in your home.

Guest bed before

Bedroom 2 after Portland

The home shown was an estate sale. First I visited the home to do a staging report with recommendations for removing some furnishings, de cluttering, what to pack up etc. and on the day of staging all it needed to make it market ready were some cosmetic changes, furniture rearrangement, updated accessories and colours.
SOLD 🙂 by Mary Stickings Remax Nova
http://www.remaxnova.com/realtors/113379

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Online images make or break a sale

We all keep hearing over 90% of buyers are searching for their dream home on line . A captive audience,or is it? Bad images don’t entice a buyer, grab their attention or do any listing justice. A great picture should stop a prospective buyer in their tracks enough to investigate that listing further and arrange a viewing. There is no way to get people in the front door if they don’t like the image on the screen. We see it all the time. Agents eager to get a listing on the market snapping a home that is nowhere near ready to be photographed, with a cell phone camera or a good quality camera for that matter. Having a better than average camera doesn’t guarantee good images. It’s not what you have, it’s how you use it! Not marketing a property with all the tools available in this day and age is doing a client a great disservice.

Before staging
Before staging

 

Staging and professional photography has to be seen as a very worthwhile investment. The two go hand in hand. A home can be beautifully staged and ready for buyers but bad lighting and odd angles don’t do it justice in the eyes of a buyer. Having professional pictures done of a home that has not had the trained eye of a Home stager do at least do a consult at the property, is not maximizing the potential of a client’s largest investment.

After staging
After staging

 

In the images above you can see the before and after. In the first first image the room has awkward furniture placement and too much has been removed, leaving it sparce and uninviting. Only one section of the room is featured, leaving it to the imagination how much space there really is. Light is poor out and even the wall colour is not true. The second image after the room has been rearranged and a few items from my staging inventory have been added for colour and interest. You can see the whole room, light is balanced and you can see the view outdoors. Some light staging was all that was needed in this home but it made a vast difference. This property was sold within 3 weeks after staging and professional photography.

If you were in the market to buy a home either for yourself or as an investment, ask yourself this: Would the pictures you take draw your attention to the property?

A good picture is worth a thousand buyers.

prepstaging.com

902 489 6162

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